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The future is mobile - How to adapt your recruitment strategy

Research by Jobsite, Glassdoor, has found that as many as 6 in 10 job seekers search for vacancies on mobiles or tablets. It also found that promoting a role on a mobile-friendly website or app can increase the number of applications by 11.6%. However, despite the evolving recruitment market, only 33% of employers specifically advertise their positions on mobile. Are businesses shooting themselves in the foot by not adapting their recruitment strategy for mobile?

By ignoring mobile in 2019, you may be missing out on top talent of all ages and backgrounds. You'd be forgiven for thinking that mobile applications would primarily appeal to the younger age bracket. Yet, adults aged 45+ are the fastest growing users of apps. You may also be portraying your business in a bad light, as many prospective employees could assume a company without a mobile-optimised web page may not be technologically advanced overall.

So, where to start? Job seekers are consumers so we'd recommend taking a similar approach you would when attracting customers. Asking who your audience is or what kind of candidates you want to attract would be a great first step. The next would be to research what platforms are available and what services they offer. Convenience is key to most job seekers, so looking for sites that offer one-click applications may be a useful way to boost applications. There's no need to reinvent the wheel, so studying how your competitors advertise their vacancies may give excellent inspiration.

'Responsive' design is an approach to web design that tailors the site to smartphone and tablets to improve the user experience. If you don't have a web developing team in your business, you may require some third-party assistance.

Working with a recruitment agency will tap into their expertise on how to recruit the best candidates. For more advice on how to adapt your recruitment strategy, contact Juice Personnel on 01924 377 500.

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Testimonials

""The staff at Juice are so friendly and really committed to finding work that really suits you. Their communication is great and I receive regular emails detailing new vacancies. If you are thinking of registering with an employment agency, don't hesitate to go with Juice - you won't be disappointed.""

Carole Shaw - Temporary worker

"I found Juice Personnel and their staff to be extremely helpful with my job search. I was kept fully updated on any changes to my application and on any other potential vacancies. I have recommended Juice to friends colleagues and would recommend their services again. Great team of people."

Kirsty Hewson - Long term temporary worker

"Rebecca has been thoroughly professional and supportive right from her initial call after I submitted my on line application, throughout the various interview stages ,offering help and guidance with my presentation and finally her call to tell me that I had been successful in securing my new position. She boosted my confidence at every stage!! To come in to see me on my first day with a bouquet of flowers to congratulate me was a really unexpected but lovely and thoughtful thing to do Thank you so much! "

Donna Roebuck - Permanent Placement

"I have known and used Agency drivers through Lynn for about 10 years. I have found Lynn to be honest and trust worthy, if Lynn could not cover a slot that we needed she would say from the off and not keep us hanging around. We have all drivers assessed before they can drive one of our vehicles and this is an area where Lynn has always been good for us. She has always kept new drivers coming for assessment so we did not run short of drivers. We used to have up to 20 drivers a day, over 24 hours, seven days a week. I have used several agencies over the past few years and Lynn (Juice) has been one of the best and still is. Lynn has always given us a reliable service. So, if it's a reliable service that you are looking for, ring Lynn Mortimer and the team at Juice. "

Large Northern Supermarket Chain

"Working with Juice has been so beneficial and advantageous as they will do anything with open arms to find the most suited job for you as they did for me. In my opinion they are unlike any other agency I have been with. They are very understanding of your previous employment and future employment and take into consideration what sort of field and environment you are wanting to work in. If you're ever unhappy with anything they will listen to your problems and solve them as quickly and as efficiently as possible. They are all very polite and lovely people to talk to and I've never been so happy or so settled in a job 2 days in, that they found me. An outstanding recruitment agency very recommended!"

Emily Duggan - Temporary to permanent

"Juice is a friendly company who will always try and help you if there is any issues and will try and accommodate relevant shifts that are better suited to you. They have a great customer experience and I would recommend the company to anyone "

Rob Bisby - Class 1

"I have found everyone in the team to be very helpful, friendly, efficient and encouraging during my job search. I felt they had a genuine interest in finding the right job for me and that they were as happy as I was when I was offered the position, thank you. Thank you again for all help Laura "

Laura Self - Placed in a permanent role

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