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The Future of Roles within Marketing

The advertising and marketing industries are continuously evolving in terms of technology and ways to reach audiences. Another change which is continuing to evolve is the shape of jobs within the sectors; adapting to the reliance on technology is one of the main influences in this employment shift.

In the past, the role of an ‘Advertising Executive’ could have encompassed all aspects of campaigns, content distribution, and data analysis. However, job titles such as this are now becoming broken down into more specific roles to match the growing demands of each role within the job.

As a recruitment specialist based in Wakefield, Juice has been helping businesses hire the ideal candidate for their marketing department or agency for over 15 years. Recognising this shift in demands of marketing staff, we have listed a few of the potential roles that marketing employers can expect to hire in the future:

Content Experts:

Your content experts will always be looking to generate ways of communicating the brands voice and message primarily through various digital platforms such as Google, Facebook, Instagram, Twitter and Snapchat. It is possible to break content creators down even further, as is explored by Glassdoor.

Earlier this year, Google finally launched their mobile-first algorithm to reflect the depth of searches being conducted via phone. Content experts would have had to react to this change when creating ways to communicate brand and company messages to clients and consumers.

Data Analysts:

Research has always been a huge part of running a successful marketing department or agency. The data from one campaign usually fuels the insight to the next one, whether it failed or succeeded. With the various digital platforms available, this means that analysts need to be comfortable reading and interpreting data using various mediums such as Google Analytics and Facebook Insights. Then, there is the matter of channelling this data into insight to effectively communicate to target audiences.

User Experience Specialists:

Customer and user experience are becoming more important as the value put on the journey a customer has with a brand, company or service is becoming more significant. Where automation such as chatbot services are removing genuine human interaction between a company and a customer, the demand for employees who can design and build these services is increasing.

The experience of a user as they navigate through websites, mobile apps and smart devices is heavily assessed, so the need for simple designs that users can manoeuvre through easily is more important now than ever.

Designers now have to specialise in easing the experience of users through interfaces on websites, mobile apps and smart devices, to prevent them from deviating away from the page or service.

As an employer in a marketing agency or department, you may already recognise and hire for some of these roles. The future of jobs within marketing are likely to see more demand for these skillsets. As a result, it will be important to keep an eye on the way in which marketing roles are changing.

Based in Wakefield, Juice have been offering recruitment services to clients across West Yorkshire for over 15 years. We specialise in hiring Marketing employees and have an expert team of staff who are well trained to support businesses in sourcing the right candidates.

If you would like to learn more about how we can help you find the right candidate, you can call us on 01924 377 500.

Alternatively, to stay up to date with the latest recruitment news around Yorkshire and the UK, you can Follow us on Twitter and Like us on Facebook.

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Testimonials

"Juice Personnel, is an extremely friendly, down to earth recruitment agency, whom I have used twice in my young professional career. The first being back in 2010, when I had first graduated and a little lost in the world of employment. They secured me a great temporary job, in which I had requested and in turn, developed in to a full time position. Since then, after moving on, traveling the world, I again found myself in the position of looking for a career change. I instantly remembered the amazing service and supportive nature of Juice and called them to help me find my current position. I cannot thank them enough for their helpful, friendly and supportive role, which they took in finding my new career and could not recommend them enough to others! Thank you Bex and the rest of Juice for all your efforts!"

Hannah Toon - Permanent Candidate

"After working in transport for over 45 years, mostly as a hgv driver, I took an early retirement package, and decided to work as an Agency driver. I worked for a few agencies and then joined Juice. It is like working for a family company. Everyone is approachable, and helpful, and happy. I have now worked for Juice for over 3 years. I work a few days a week between holidays. Although I swap my days around, Juice always seem to find me work when I want it, working for companies that I like working for, and at times that suit me. I have never had a problem with my wages. Although I am now officially retired, I plan to continue working for a few years yet, and I have no intention of working for anyone other than Juice. In my opinion, they are the best agency around. "

Ron Harrison - Class 1 Driver

"Juice Personnel gave me a chance when I didn't have good references, they put me on a placement where I was able to show my skills and get an up to date reference. I really enjoyed working with juice and Viki through out my placement. Thanks Juice!"

Katherine Senior - Placed in a permanent position

"I would just like to say how helpful and professional these girls are, they have never let me down and are always true to their word, always available with lots of support and advice, fantastic company to work with and for - thank you"

Ruth Amis - Long term temporary worker

"I found Juice Personnel and their staff to be extremely helpful with my job search. I was kept fully updated on any changes to my application and on any other potential vacancies. I have recommended Juice to friends colleagues and would recommend their services again. Great team of people."

Kirsty Hewson - Long term temporary worker

"I have known and used Agency drivers through Lynn for about 10 years. I have found Lynn to be honest and trust worthy, if Lynn could not cover a slot that we needed she would say from the off and not keep us hanging around. We have all drivers assessed before they can drive one of our vehicles and this is an area where Lynn has always been good for us. She has always kept new drivers coming for assessment so we did not run short of drivers. We used to have up to 20 drivers a day, over 24 hours, seven days a week. I have used several agencies over the past few years and Lynn (Juice) has been one of the best and still is. Lynn has always given us a reliable service. So, if it's a reliable service that you are looking for, ring Lynn Mortimer and the team at Juice. "

Large Northern Supermarket Chain

"I have worked for several different agencies in my working life and Juice Personnel is in my opinion the friendliest and most helpful team of people I have come across. They go out of their way to help and support their clients. I would happily recommend them. I am excited about my new journey that I didn't feel was possible. I mean every word of this Thanks all!! "

Lisa Baker - Temporary Worker

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