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The Future of Roles within Marketing

The advertising and marketing industries are continuously evolving in terms of technology and ways to reach audiences. Another change which is continuing to evolve is the shape of jobs within the sectors; adapting to the reliance on technology is one of the main influences in this employment shift.

In the past, the role of an ‘Advertising Executive’ could have encompassed all aspects of campaigns, content distribution, and data analysis. However, job titles such as this are now becoming broken down into more specific roles to match the growing demands of each role within the job.

As a recruitment specialist based in Wakefield, Juice has been helping businesses hire the ideal candidate for their marketing department or agency for over 15 years. Recognising this shift in demands of marketing staff, we have listed a few of the potential roles that marketing employers can expect to hire in the future:

Content Experts:

Your content experts will always be looking to generate ways of communicating the brands voice and message primarily through various digital platforms such as Google, Facebook, Instagram, Twitter and Snapchat. It is possible to break content creators down even further, as is explored by Glassdoor.

Earlier this year, Google finally launched their mobile-first algorithm to reflect the depth of searches being conducted via phone. Content experts would have had to react to this change when creating ways to communicate brand and company messages to clients and consumers.

Data Analysts:

Research has always been a huge part of running a successful marketing department or agency. The data from one campaign usually fuels the insight to the next one, whether it failed or succeeded. With the various digital platforms available, this means that analysts need to be comfortable reading and interpreting data using various mediums such as Google Analytics and Facebook Insights. Then, there is the matter of channelling this data into insight to effectively communicate to target audiences.

User Experience Specialists:

Customer and user experience are becoming more important as the value put on the journey a customer has with a brand, company or service is becoming more significant. Where automation such as chatbot services are removing genuine human interaction between a company and a customer, the demand for employees who can design and build these services is increasing.

The experience of a user as they navigate through websites, mobile apps and smart devices is heavily assessed, so the need for simple designs that users can manoeuvre through easily is more important now than ever.

Designers now have to specialise in easing the experience of users through interfaces on websites, mobile apps and smart devices, to prevent them from deviating away from the page or service.

As an employer in a marketing agency or department, you may already recognise and hire for some of these roles. The future of jobs within marketing are likely to see more demand for these skillsets. As a result, it will be important to keep an eye on the way in which marketing roles are changing.

Based in Wakefield, Juice have been offering recruitment services to clients across West Yorkshire for over 15 years. We specialise in hiring Marketing employees and have an expert team of staff who are well trained to support businesses in sourcing the right candidates.

If you would like to learn more about how we can help you find the right candidate, you can call us on 01924 377 500.

Alternatively, to stay up to date with the latest recruitment news around Yorkshire and the UK, you can Follow us on Twitter and Like us on Facebook.

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"In terms of feedback, you kindly found me something in the interim and were always very efficient and helpful if I had an queries relating to pay, terms, start and end dates, ect. You also kept in touch with me by telephone and via a job board email, which was helpful, in helping me find work. Overall, I would have no hesitation in recommending your company to anyone and wish you well in your future endeavours."

Sam Bingley - Temporary Worker

"Rebecca has been thoroughly professional and supportive right from her initial call after I submitted my on line application, throughout the various interview stages ,offering help and guidance with my presentation and finally her call to tell me that I had been successful in securing my new position. She boosted my confidence at every stage!! To come in to see me on my first day with a bouquet of flowers to congratulate me was a really unexpected but lovely and thoughtful thing to do Thank you so much! "

Donna Roebuck - Permanent Placement

"After finishing university I was looking for paid legal work which is very hard to come by on a temporary basis. Juice were fully professional yet had a friendly approach to finding me a job and succeeded. I am now working in a field that I love and couldn't thank them more!"

Rebecca Beech - Summer Temporary Worker

""I approached Juice Personnel after having my maternity leave in 2015 to look for a more suitable role which would fit around my new circumstances. It was a pleasure to visit their office & meet with Claire, she made the whole process extremely easy which was such a relief after being away from the working environment for a few months. Within a week she had found me a great position & I continue to work for the same company. She was a great point of contact and offered fantastic advice and support every step of the way. Thank you Claire & Juice Personnel!""

Charlie O'Neil - Placed in a permanent position

"Juice comes as a refreshing change after working with other agencies. Support and feeling valued are a key to temp workers - the team at juice never fail to provide this, leaving me to get on with the assignment. Being a temp suits my lifestyle - allowing contact with the workplace and continued skills development - whilst giving me the flexibility to achieve my personal goals. Well don Team Juice! Happy to be part of the family! "

Linda Thornley - Long standing temporary worker

"We have worked with Juice for the last five years and they know what calibre of driver we need to fit our company and the customers we serve. They provide drivers that understand the importance of the level of fluency that is required for the role they take on while driving for us here at Malcolm’s. I may also add that the staff at Juice are very friendly and always willing to help at any time."

Tim Cullen - Transport Team, W H Malcolm

"Juice Personnel gave me a chance when I didn't have good references, they put me on a placement where I was able to show my skills and get an up to date reference. I really enjoyed working with juice and Viki through out my placement. Thanks Juice!"

Katherine Senior - Placed in a permanent position

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