How to Market yourself for a career in Marketing
Nowadays the job market is extremely competitive so stepping onto the career ladder in your chosen industry can be a challenge. One particularly competitive industry is marketing. However, marketing is an extremely diverse career and with the web, digital applications and the way people connect constantly evolving, marketing professionals are in demand. If your aim is to get into the marketing sector, it is therefore important that you market yourself in a way which highlights why you would be an asset to an organisation. Here, Juice provide a few tips on how to achieve this:
Passion is something that can’t be faked. Passion brings along with it enthusiasm and an energy that can immediately separate those who have a real hunger for a career in marketing and those who don’t really want it. This is one of the most important qualities for standing out and applies to any career in any field.
A formal qualification in marketing can be beneficial, however experience is even more so. Displaying examples of experience in marketing, or illustrating you have skills which are applicable to the industry, as well as commercial awareness, can be shown through previous job roles and an interest in keeping up to date with current marketing news and trends. These will all indicate that you have an insight into what a marketing career involves as well as a genuine interest in it.
Not all marketing roles are “people facing”, nevertheless people skills are important. After all, marketing is all about communication and consumer behaviour. It also involves a lot of team work so showing that you have people skills, personality and can work in a team environment are all qualities that marketing employers look for.
Creative and Analytical
The ability to “think outside the box”, is a term often used by many employers. This is especially important in the world of marketing. “Thinking outside the box” not only requires elements of creativity, it also requires an analytical mind. In marketing, market research and competitor analysis’ are very important in order to market a product in the best way possible. Creativity is also required to generate engaging content, blogs, graphics, and social media posts, amongst many other things, which will ultimately grab the attention of a chosen audience.
Proving how much you want a career in marketing by demonstrating your passion, skills, knowledge, and personality are therefore essential if you want a marketing employer to choose you.
At Juice Personnel, one of our specialisms is Marketing. If you looking to for a marketing position, looking to recruit, or if you would like to know more about Juice Personnel, please do not hesitate to contact us on 01924 377500 or email us at [email protected] and we’ll be delighted to assist.
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