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The Future of Roles within Marketing

The Future of Roles within Marketing

The advertising and marketing industries are continuously evolving in terms of technology and ways to reach audiences. Another change which is continuing to evolve is the shape of jobs within the sectors; adapting to the reliance on technology is one of the main influences in this employment shift.

In the past, the role of an ‘Advertising Executive’ could have encompassed all aspects of campaigns, content distribution, and data analysis. However, job titles such as this are now becoming broken down into more specific roles to match the growing demands of each role within the job.

As a recruitment specialist based in Wakefield, Juice has been helping businesses hire the ideal candidate for their marketing department or agency for over 15 years. Recognising this shift in demands of marketing staff, we have listed a few of the potential roles that marketing employers can expect to hire in the future:

Content Experts:

Your content experts will always be looking to generate ways of communicating the brands voice and message primarily through various digital platforms such as Google, Facebook, Instagram, Twitter and Snapchat. It is possible to break content creators down even further, as is explored by Glassdoor.

Earlier this year, Google finally launched their mobile-first algorithm to reflect the depth of searches being conducted via phone. Content experts would have had to react to this change when creating ways to communicate brand and company messages to clients and consumers.

Data Analysts:

Research has always been a huge part of running a successful marketing department or agency. The data from one campaign usually fuels the insight to the next one, whether it failed or succeeded. With the various digital platforms available, this means that analysts need to be comfortable reading and interpreting data using various mediums such as Google Analytics and Facebook Insights. Then, there is the matter of channelling this data into insight to effectively communicate to target audiences.

User Experience Specialists:

Customer and user experience are becoming more important as the value put on the journey a customer has with a brand, company or service is becoming more significant. Where automation such as chatbot services are removing genuine human interaction between a company and a customer, the demand for employees who can design and build these services is increasing.

The experience of a user as they navigate through websites, mobile apps and smart devices is heavily assessed, so the need for simple designs that users can manoeuvre through easily is more important now than ever.

Designers now have to specialise in easing the experience of users through interfaces on websites, mobile apps and smart devices, to prevent them from deviating away from the page or service.

As an employer in a marketing agency or department, you may already recognise and hire for some of these roles. The future of jobs within marketing are likely to see more demand for these skillsets. As a result, it will be important to keep an eye on the way in which marketing roles are changing.

Based in Wakefield, Juice have been offering recruitment services to clients across West Yorkshire for over 15 years. We specialise in hiring Marketing employees and have an expert team of staff who are well trained to support businesses in sourcing the right candidates.

If you would like to learn more about how we can help you find the right candidate, you can call us on 01924 377 500.

Alternatively, to stay up to date with the latest recruitment news around Yorkshire and the UK, you can Follow us on Twitter and Like us on Facebook.

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"All I can say is my experience with Juice Personnel was friendly and proficient. In no time at all I was set up for interviews that suited my capabilities and requirements. All communication was both helpful and timely with a very polite manner. If I ever needed an agency again, I would be contacting Juice Personnel."

Anthony Matthews - Placed in a permanent position

""I found the Staff at juice personal especially Viki to be extremely personable and accommodating. I was kept up to date with the progress of my application and subsequent interview and received communication from Viki both before and after interview which I found to be helpful. I would highly recommend this company for anybody looking for new employment""

Jenna Hudson - Placed in a permanent position

"Juice Personnel gave me a chance when I didn't have good references, they put me on a placement where I was able to show my skills and get an up to date reference. I really enjoyed working with juice and Viki through out my placement. Thanks Juice!"

Katherine Senior - Placed in a permanent position

"In terms of feedback, you kindly found me something in the interim and were always very efficient and helpful if I had an queries relating to pay, terms, start and end dates, ect. You also kept in touch with me by telephone and via a job board email, which was helpful, in helping me find work. Overall, I would have no hesitation in recommending your company to anyone and wish you well in your future endeavours."

Sam Bingley - Temporary Worker

"I have only been registered with Juice Personnel for around six months and in that time they have managed to find me an amazing job opportunity suited well to my needs. Rebecca was dealing with all my interview arrangements and was so helpful and professional with every one, she has supported me when I was ridiculously nervous and helped me to land the job I have been waiting for. I could not have done it without her and would highly recommended anyone looking for something new, to register with this amazing recruitment agency!"

Laura Adams - Placed in a permanent role

"I would just like to say how helpful and professional these girls are, they have never let me down and are always true to their word, always available with lots of support and advice, fantastic company to work with and for - thank you"

Ruth Amis - Long term temporary worker

"Juice Personnel, is an extremely friendly, down to earth recruitment agency, whom I have used twice in my young professional career. The first being back in 2010, when I had first graduated and a little lost in the world of employment. They secured me a great temporary job, in which I had requested and in turn, developed in to a full time position. Since then, after moving on, traveling the world, I again found myself in the position of looking for a career change. I instantly remembered the amazing service and supportive nature of Juice and called them to help me find my current position. I cannot thank them enough for their helpful, friendly and supportive role, which they took in finding my new career and could not recommend them enough to others! Thank you Bex and the rest of Juice for all your efforts!"

Hannah Raison - Permanent Candidate

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