The Future of Roles within Marketing

The advertising and marketing industries are continuously evolving in terms of technology and ways to reach audiences. Another change which is continuing to evolve is the shape of jobs within the sectors; adapting to the reliance on technology is one of the main influences in this employment shift.

In the past, the role of an ‘Advertising Executive’ could have encompassed all aspects of campaigns, content distribution, and data analysis. However, job titles such as this are now becoming broken down into more specific roles to match the growing demands of each role within the job.

As a recruitment specialist based in Wakefield, Juice has been helping businesses hire the ideal candidate for their marketing department or agency for over 15 years. Recognising this shift in demands of marketing staff, we have listed a few of the potential roles that marketing employers can expect to hire in the future:

Content Experts:

Your content experts will always be looking to generate ways of communicating the brands voice and message primarily through various digital platforms such as Google, Facebook, Instagram, Twitter and Snapchat. It is possible to break content creators down even further, as is explored by Glassdoor.

Earlier this year, Google finally launched their mobile-first algorithm to reflect the depth of searches being conducted via phone. Content experts would have had to react to this change when creating ways to communicate brand and company messages to clients and consumers.

Data Analysts:

Research has always been a huge part of running a successful marketing department or agency. The data from one campaign usually fuels the insight to the next one, whether it failed or succeeded. With the various digital platforms available, this means that analysts need to be comfortable reading and interpreting data using various mediums such as Google Analytics and Facebook Insights. Then, there is the matter of channelling this data into insight to effectively communicate to target audiences.

User Experience Specialists:

Customer and user experience are becoming more important as the value put on the journey a customer has with a brand, company or service is becoming more significant. Where automation such as chatbot services are removing genuine human interaction between a company and a customer, the demand for employees who can design and build these services is increasing.

The experience of a user as they navigate through websites, mobile apps and smart devices is heavily assessed, so the need for simple designs that users can manoeuvre through easily is more important now than ever.

Designers now have to specialise in easing the experience of users through interfaces on websites, mobile apps and smart devices, to prevent them from deviating away from the page or service.

As an employer in a marketing agency or department, you may already recognise and hire for some of these roles. The future of jobs within marketing are likely to see more demand for these skillsets. As a result, it will be important to keep an eye on the way in which marketing roles are changing.

Based in Wakefield, Juice have been offering recruitment services to clients across West Yorkshire for over 15 years. We specialise in hiring Marketing employees and have an expert team of staff who are well trained to support businesses in sourcing the right candidates.

If you would like to learn more about how we can help you find the right candidate, you can call us on 01924 377 500.

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