Gender pay gap for marketers three times national average
The gender pay gap faced by female marketers is considerably greater than the national average, according to data from industry publication Marketing Week.
As part of its 2020 Career and Salary Survey, the magazine found that the overall mean gender pay gap for full-time marketing professionals stood at 28%. By way of comparison, the national gender pay gap as calculated by the Office of National Statistics is 8.9%.
As part of its survey, which was based on a sample size of almost 4,000 respondents, Marketing Week also set out to explore the differences in pay for marketing professionals working in different sectors. Its analysis found that the sports sector performed the best with a gender pay gap of 14%, whilst at the other end of the scale, female marketers in the charity and non-profit sector earned 47% less than their male counterparts.
Other headline findings from the 2020 survey include:
- 52.1% of UK-based respondents are based in London and the South East, with the Midlands (9.5%) the next most popular marketing region
- 88% of respondents identify as being white
- 82% of respondents define themselves as having come from an upper-middle, middle or lower-middle class background, compared to just 17% who said they were from a working-class background.
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