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How to attract fresh talent into the logistics industry

A study reported by Food Manufacture has found that only 42% of young people know what 'logistics' actually means. Over the last few years, the logistics industry has been heading towards a skills shortage which has the potential to threaten the world's supply chains. This has been in part due to the increasing demand for freight and growing need for qualified drivers. However, the situation has been worsened by a shortage in young people choosing logistics as a career path with 45% of current drivers over 45, and only 9% under 25. As a result, the average age of drivers has risen to 46 years old, meaning the vast majority of the workforce is nearing retirement. The sector contributes over £120 billion to the UK economy every year, so it’s easy to see why investment is needed. We need to start considering how to attract fresh talent into the logistics industry.

Identifying the barriers that may be preventing younger drivers from beginning a career in logistics is the first step. Most millennials are not aware of the range of roles available within logistics, such as production managers, data analysts, freight coordinators, or distribution managers. A quarter of the young people that took part in the survey also said they don't believe there is gender diversity in the sector. It's obvious that more needs to be done to recruit and retain talent.

Focusing on educating and raising awareness of logistics, before young people leave school, will help promote it as a strong career choice. The Chartered Institute of Logistics and Transport (CILT) has long been urging the Government to invest in driver-apprenticeship programmes, helping to grow and nurture talent. The industry has already started to address some of the pre-conceptions about logistics, by increasing wages and improving conditions such as time at home for drivers.

More needs to be done to position logistics as a fulfilling and motivating career prospect for young people. The demand for freight is expected to continue and, along with it more drivers.

At Juice Personnel, we have over 50 years combined experience recruiting for this sector. To find out why the team at Juice would be best placed to help you with your next recruit, click here. Or if you're a candidate looking to take those first steps, give us a call on 01924 377 500, or contact us here.

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