The future is mobile - How to adapt your recruitment strategy
Research by Jobsite, Glassdoor, has found that as many as 6 in 10 job seekers search for vacancies on mobiles or tablets. It also found that promoting a role on a mobile-friendly website or app can increase the number of applications by 11.6%. However, despite the evolving recruitment market, only 33% of employers specifically advertise their positions on mobile. Are businesses shooting themselves in the foot by not adapting their recruitment strategy for mobile?
By ignoring mobile in 2019, you may be missing out on top talent of all ages and backgrounds. You'd be forgiven for thinking that mobile applications would primarily appeal to the younger age bracket. Yet, adults aged 45+ are the fastest growing users of apps. You may also be portraying your business in a bad light, as many prospective employees could assume a company without a mobile-optimised web page may not be technologically advanced overall.
So, where to start? Job seekers are consumers so we'd recommend taking a similar approach you would when attracting customers. Asking who your audience is or what kind of candidates you want to attract would be a great first step. The next would be to research what platforms are available and what services they offer. Convenience is key to most job seekers, so looking for sites that offer one-click applications may be a useful way to boost applications. There's no need to reinvent the wheel, so studying how your competitors advertise their vacancies may give excellent inspiration.
'Responsive' design is an approach to web design that tailors the site to smartphone and tablets to improve the user experience. If you don't have a web developing team in your business, you may require some third-party assistance.
Working with a recruitment agency will tap into their expertise on how to recruit the best candidates. For more advice on how to adapt your recruitment strategy, contact Juice Personnel on 01924 377 500.
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