Top 5 tips to optimise your website for recruitment
We all know how important first impressions can be for a business and this is certainly true when it comes to recruitment. This doesn't just apply to the candidate, but also the recruiter. Nowadays, the first interaction a prospective employee may have with your company is your website, so you should be treating this as an extension of your business. In such a competitive job market, your website needs to be attractive to new talent and make the first encounter memorable. Here are our top 5 tips to optimise your website for recruitment.
1. Employee Feedback
Your current employees are the best advertisement for your business. If they enjoy their work and it shows, this will speak volumes to prospective employees. Adding an employee testimonial part to your website is a great way of displaying great feedback from your staff. Your company's social media channels are a great place for pictures of socials or group activities that will help build trust and prove your business is a friendly place to work.
2. User Experience
Put yourself in the candidates shoes and pretend you are viewing your website for the first time. Are your contact details easily visible? Is there a Google map clearly showing your location? Is it easy to navigate to the different sections? Does the website look aesthetically pleasing or look cluttered? Can you understand exactly what your business does from the very beginning? All of these questions are key to making your website more user-friendly and appealing to the prospective employees.
3. Search Engine Optimisation
As digital marketing has grown, so has the number of businesses using search engine optimisation (SEO). Optimising your website for search engines boosts the visibility of your business by helping you rank higher on Google searches. Start by thinking what search terms you think candidates should enter to reach your website. SEO can be a bit complicated to those without experience, so maybe consider enlisted the help of a marketing agency to get the ball rolling.
4. Responsive Design
Smartphones have taken over our every day lives, meaning more candidates than ever will now be viewing your site on their mobiles. To help with this, we advise hiring an expert who can help your website become 'mobile responsive.' This will ensure the page will alter its appearance depending on what size screen it is displayed on. Click here to find out more about how to adapt your recruitment strategy to mobile.
Make your business stand out by displaying content relevant to candidates. Showcase everything your company has to offer by filling your careers pages with benefits for prospective employee and making job advertisements sound exciting.
At Juice our team are dedicated to providing the best recruitment service for your business. For more advice on your next recruitment process give us a call on 01924 377 500 or contact us here.
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