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Top 5 tips to optimise your website for recruitment

We all know how important first impressions can be for a business and this is certainly true when it comes to recruitment. This doesn't just apply to the candidate, but also the recruiter. Nowadays, the first interaction a prospective employee may have with your company is your website, so you should be treating this as an extension of your business. In such a competitive job market, your website needs to be attractive to new talent and make the first encounter memorable. Here are our top 5 tips to optimise your website for recruitment. 

1. Employee Feedback

Your current employees are the best advertisement for your business. If they enjoy their work and it shows, this will speak volumes to prospective employees. Adding an employee testimonial part to your website is a great way of displaying great feedback from your staff. Your company's social media channels are a great place for pictures of socials or group activities that will help build trust and prove your business is a friendly place to work. 

2. User Experience 

Put yourself in the candidates shoes and pretend you are viewing your website for the first time. Are your contact details easily visible? Is there a Google map clearly showing your location? Is it easy to navigate to the different sections? Does the website look aesthetically pleasing or look cluttered? Can you understand exactly what your business does from the very beginning? All of these questions are key to making your website more user-friendly and appealing to the prospective employees. 

3. Search Engine Optimisation

As digital marketing has grown, so has the number of businesses using search engine optimisation (SEO). Optimising your website for search engines boosts the visibility of your business by helping you rank higher on Google searches. Start by thinking what search terms you think candidates should enter to reach your website. SEO can be a bit complicated to those without experience, so maybe consider enlisted the help of a marketing agency to get the ball rolling. 

4. Responsive Design

Smartphones have taken over our every day lives, meaning more candidates than ever will now be viewing your site on their mobiles. To help with this, we advise hiring an expert who can help your website become 'mobile responsive.' This will ensure the page will alter its appearance depending on what size screen it is displayed on. Click here to find out more about how to adapt your recruitment strategy to mobile

5. Content

Make your business stand out by displaying content relevant to candidates. Showcase everything your company has to offer by filling your careers pages with benefits for prospective employee and making job advertisements sound exciting. 

At Juice our team are dedicated to providing the best recruitment service for your business. For more advice on your next recruitment process give us a call on 01924 377 500 or contact us here

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Testimonials

"Hi ladies Just to let you know that I have accepted an offer of permanent employment this afternoon so I will no longer require your services. Thank you for everything over the past couple of months, I am really grateful for the temp placements and interviews you have sourced for me. "

Fiona Baker - Registered Candidate

"Juice comes as a refreshing change after working with other agencies. Support and feeling valued are a key to temp workers - the team at juice never fail to provide this, leaving me to get on with the assignment. Being a temp suits my lifestyle - allowing contact with the workplace and continued skills development - whilst giving me the flexibility to achieve my personal goals. Well don Team Juice! Happy to be part of the family! "

Linda Thornley - Long standing temporary worker

"Juice is a friendly company who will always try and help you if there is any issues and will try and accommodate relevant shifts that are better suited to you. They have a great customer experience and I would recommend the company to anyone "

Rob Bisby - Class 1

"If it hadn’t been for you guys and your powers of persuasion I’m quite aware that I wouldn’t even have got an interview, never mind an offer. I had been for interview with a number of agencies, both in Wakefield and Leeds, but have to say Juice was the only one which I felt understood exactly what I was looking for, despite my qualifications. It was also the friendliness which I loved – you almost make candidates feel they are part of your team. Viki has been great – keeping my morale going at the beginning when I was waiting for decisions!! "

Carol Taylor- Temporary to permanent worker

"We have never used a recruitment agency before so needed an agency that understood what we needed and who we could build a long term partnership with. Juice have been great and found us a candidate who was a perfect fit for our business."

Northern Media

"From my initial contact through to the registration process I found the staff at Juice Personnel to be very polite and professional. You are treated respectfully and not just another CV on a database. "

Dawn Davis - Registered Candidate

"I have only been registered with Juice Personnel for around six months and in that time they have managed to find me an amazing job opportunity suited well to my needs. Rebecca was dealing with all my interview arrangements and was so helpful and professional with every one, she has supported me when I was ridiculously nervous and helped me to land the job I have been waiting for. I could not have done it without her and would highly recommended anyone looking for something new, to register with this amazing recruitment agency!"

Laura Adams - Placed in a permanent role

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