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Top 5 tips to optimise your website for recruitment

Top 5 tips to optimise your website for recruitment

We all know how important first impressions can be for a business and this is certainly true when it comes to recruitment. This doesn't just apply to the candidate, but also the recruiter. Nowadays, the first interaction a prospective employee may have with your company is your website, so you should be treating this as an extension of your business. In such a competitive job market, your website needs to be attractive to new talent and make the first encounter memorable. Here are our top 5 tips to optimise your website for recruitment. 

1. Employee Feedback

Your current employees are the best advertisement for your business. If they enjoy their work and it shows, this will speak volumes to prospective employees. Adding an employee testimonial part to your website is a great way of displaying great feedback from your staff. Your company's social media channels are a great place for pictures of socials or group activities that will help build trust and prove your business is a friendly place to work. 

2. User Experience 

Put yourself in the candidates shoes and pretend you are viewing your website for the first time. Are your contact details easily visible? Is there a Google map clearly showing your location? Is it easy to navigate to the different sections? Does the website look aesthetically pleasing or look cluttered? Can you understand exactly what your business does from the very beginning? All of these questions are key to making your website more user-friendly and appealing to the prospective employees. 

3. Search Engine Optimisation

As digital marketing has grown, so has the number of businesses using search engine optimisation (SEO). Optimising your website for search engines boosts the visibility of your business by helping you rank higher on Google searches. Start by thinking what search terms you think candidates should enter to reach your website. SEO can be a bit complicated to those without experience, so maybe consider enlisted the help of a marketing agency to get the ball rolling. 

4. Responsive Design

Smartphones have taken over our every day lives, meaning more candidates than ever will now be viewing your site on their mobiles. To help with this, we advise hiring an expert who can help your website become 'mobile responsive.' This will ensure the page will alter its appearance depending on what size screen it is displayed on. Click here to find out more about how to adapt your recruitment strategy to mobile

5. Content

Make your business stand out by displaying content relevant to candidates. Showcase everything your company has to offer by filling your careers pages with benefits for prospective employee and making job advertisements sound exciting. 

At Juice our team are dedicated to providing the best recruitment service for your business. For more advice on your next recruitment process give us a call on 01924 377 500 or contact us here

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Testimonials

"“Juice Personnel is a great agency made up of dedicated and friendly staff. I highly regard their professional opinions and found them very helpful in supporting my search for a new role and will be recommending them to all my friends and family.""

Mark Banfield - Placed in a permanent position

""I found the Staff at juice personal especially Viki to be extremely personable and accommodating. I was kept up to date with the progress of my application and subsequent interview and received communication from Viki both before and after interview which I found to be helpful. I would highly recommend this company for anybody looking for new employment""

Jenna Hudson - Placed in a permanent position

"I have worked for several different agencies in my working life and Juice Personnel is in my opinion the friendliest and most helpful team of people I have come across. They go out of their way to help and support their clients. I would happily recommend them. I am excited about my new journey that I didn't feel was possible. I mean every word of this Thanks all!! "

Lisa Baker - Temporary Worker

"After working in transport for over 45 years, mostly as a hgv driver, I took an early retirement package, and decided to work as an Agency driver. I worked for a few agencies and then joined Juice. It is like working for a family company. Everyone is approachable, and helpful, and happy. I have now worked for Juice for over 3 years. I work a few days a week between holidays. Although I swap my days around, Juice always seem to find me work when I want it, working for companies that I like working for, and at times that suit me. I have never had a problem with my wages. Although I am now officially retired, I plan to continue working for a few years yet, and I have no intention of working for anyone other than Juice. In my opinion, they are the best agency around. "

Ron Harrison - Class 1 Driver

"Working with Juice has been so beneficial and advantageous as they will do anything with open arms to find the most suited job for you as they did for me. In my opinion they are unlike any other agency I have been with. They are very understanding of your previous employment and future employment and take into consideration what sort of field and environment you are wanting to work in. If you're ever unhappy with anything they will listen to your problems and solve them as quickly and as efficiently as possible. They are all very polite and lovely people to talk to and I've never been so happy or so settled in a job 2 days in, that they found me. An outstanding recruitment agency very recommended!"

Emily Duggan - Temporary to permanent

""I approached Juice Personnel after having my maternity leave in 2015 to look for a more suitable role which would fit around my new circumstances. It was a pleasure to visit their office & meet with Claire, she made the whole process extremely easy which was such a relief after being away from the working environment for a few months. Within a week she had found me a great position & I continue to work for the same company. She was a great point of contact and offered fantastic advice and support every step of the way. Thank you Claire & Juice Personnel!""

Charlie O'Neil - Placed in a permanent position

"Juice Personnel, is an extremely friendly, down to earth recruitment agency, whom I have used twice in my young professional career. The first being back in 2010, when I had first graduated and a little lost in the world of employment. They secured me a great temporary job, in which I had requested and in turn, developed in to a full time position. Since then, after moving on, traveling the world, I again found myself in the position of looking for a career change. I instantly remembered the amazing service and supportive nature of Juice and called them to help me find my current position. I cannot thank them enough for their helpful, friendly and supportive role, which they took in finding my new career and could not recommend them enough to others! Thank you Bex and the rest of Juice for all your efforts!"

Hannah Toon - Permanent Candidate

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