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Top 5 tips to optimise your website for recruitment

We all know how important first impressions can be for a business and this is certainly true when it comes to recruitment. This doesn't just apply to the candidate, but also the recruiter. Nowadays, the first interaction a prospective employee may have with your company is your website, so you should be treating this as an extension of your business. In such a competitive job market, your website needs to be attractive to new talent and make the first encounter memorable. Here are our top 5 tips to optimise your website for recruitment. 

1. Employee Feedback

Your current employees are the best advertisement for your business. If they enjoy their work and it shows, this will speak volumes to prospective employees. Adding an employee testimonial part to your website is a great way of displaying great feedback from your staff. Your company's social media channels are a great place for pictures of socials or group activities that will help build trust and prove your business is a friendly place to work. 

2. User Experience 

Put yourself in the candidates shoes and pretend you are viewing your website for the first time. Are your contact details easily visible? Is there a Google map clearly showing your location? Is it easy to navigate to the different sections? Does the website look aesthetically pleasing or look cluttered? Can you understand exactly what your business does from the very beginning? All of these questions are key to making your website more user-friendly and appealing to the prospective employees. 

3. Search Engine Optimisation

As digital marketing has grown, so has the number of businesses using search engine optimisation (SEO). Optimising your website for search engines boosts the visibility of your business by helping you rank higher on Google searches. Start by thinking what search terms you think candidates should enter to reach your website. SEO can be a bit complicated to those without experience, so maybe consider enlisted the help of a marketing agency to get the ball rolling. 

4. Responsive Design

Smartphones have taken over our every day lives, meaning more candidates than ever will now be viewing your site on their mobiles. To help with this, we advise hiring an expert who can help your website become 'mobile responsive.' This will ensure the page will alter its appearance depending on what size screen it is displayed on. Click here to find out more about how to adapt your recruitment strategy to mobile

5. Content

Make your business stand out by displaying content relevant to candidates. Showcase everything your company has to offer by filling your careers pages with benefits for prospective employee and making job advertisements sound exciting. 

At Juice our team are dedicated to providing the best recruitment service for your business. For more advice on your next recruitment process give us a call on 01924 377 500 or contact us here

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Testimonials

"Following an initial misunderstanding regarding role profile, the Juice team reacted swiftly to supply strong candidates for interview from whom we were able to select the right person for the job. They have also followed up the initial recruitment and demonstrated good commitment to delivering the right service for our business. I can recommend Juice Personnel."

VHE

""The staff at Juice are so friendly and really committed to finding work that really suits you. Their communication is great and I receive regular emails detailing new vacancies. If you are thinking of registering with an employment agency, don't hesitate to go with Juice - you won't be disappointed.""

Carole Shaw - Temporary worker

"I approached Juice personnel in October 2014 looking for some temporary work. They were great to work with and found me a placement right away. This initially started as a temporary contract. After a few weeks the company offered me a permanent position working on reception on a part time basis. Since then, my personal circumstances have changed slightly and I applied recently for another position within the company on full time basis as a HR administrator. I was offered the position on a 3 month trail, which looks like it is now going to go permanent quite soon. I will probably be working with Juice again now as I will now be responsible for helping with the recruitment for the company. I am looking forward to working with Juice again. I am really enjoying my new role and I would like to thank all at Juice for all their help in finding me a great job and career. I wouldn't hesitate in recommending them to friends and family."

Tracy Johnson - Long Term Temporary worker

"I have worked for Juice Personnel now for 15 years. They have supplied me with work for 95% of that time, when requested. If I have had to give back word on shifts, as long as I have I gave good notice, they have always understood and not chastised me. The staff have always been respectful, as have I, and I have always have had queries handled swiftly and to my satisfaction. Thank you to all staff for your professionalism and most importantly, paying on time all the time with no hassle. It's a pleasure to work for an agency you respect, and are respected in return. A real team spirit. I would recommend anyone to register with this agency, whether you use it or not, they will always be there when needed."

John Keating - Class 1 Driver

"Juice Personnel is a professionally run and maintained agency with the great ability to balance work to its many members of staff, a very difficult task of late. I am often asked why I have been with Juice so long - 10 dedicated years. Having been to other agencies, they quite honestly just don't compare to Juice is my stock answer. I also tell them that after being with Juice for so many years my wages have never been late; this is very important as you know what you are going to get. So why change something that is right? Dedicated Juice Professional. 10 Years and counting. "

Ian Jenkins - Class 1 Driver

"Rebecca has been thoroughly professional and supportive right from her initial call after I submitted my on line application, throughout the various interview stages ,offering help and guidance with my presentation and finally her call to tell me that I had been successful in securing my new position. She boosted my confidence at every stage!! To come in to see me on my first day with a bouquet of flowers to congratulate me was a really unexpected but lovely and thoughtful thing to do Thank you so much! "

Donna Roebuck - Permanent Placement

"We have worked with Juice for the last five years and they know what calibre of driver we need to fit our company and the customers we serve. They provide drivers that understand the importance of the level of fluency that is required for the role they take on while driving for us here at Malcolm’s. I may also add that the staff at Juice are very friendly and always willing to help at any time."

Tim Cullen - Transport Team, W H Malcolm

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